Your Road to Riches

Ken Fisher is a self-made billionaire and ranks among America’s wealthiest individuals. He is also the founder and CEO of Fisher Investments, a long-time Forbes Portfolio Strategy columnist, and author of many books, academic papers, and investment publications. Today, Fisher has more than $45 billion in assets and is No. 281 on Forbes’ list of the 400 richest Americans.

Here’s his advice on succeeding with your American dream:

Pick the right road.
Which part of the world can you change? Select an area that will remain relevant or one you can fathom steering out of irrelevancy.

Start small, dream big.
Don’t dream of being like Nike. Find an area that needs change or improvement, no matter how small. But think in terms of scalability.

Innovate or improve.
Create something novel or improve something—or do both. Novel is a marvel, but it’s OK just to be a better, faster, cheaper, more profitable version of something that already exists.

Build to sell or build to last.
Decide early, because these are different mindsets. You can think like a buyer, building an empire and later deciding to sell. But to build to last, you must think like an owner.

Ignore naysayers.
The bigger you are, the more you will be attacked. So build your toughness.

Never quit your clients.
Stay with your prospects and customers even when you have great sales representatives. You never, ever get to quit clients or potential clients or else your business will disappear.

The Ten Roads to Riches: The Ways the Wealthy Got There (and How You Can Too!)

The good news? Despite whatever you may have believed, making $30 million—or even getting super rich in a lifetime—isn’t all that hard. It’s just misunderstood.

To methodically get rich, there are only ten basic roads—basic ways to get there. But ten different paths can be confusing, hence the need for this book. This is a funny, serious, spirited, detailed yet very personal micro and macro inspection of how very wealthy people get that way and how you could too!

All these roads aren’t for everyone, but at least one can be right for everyone who really wants to be wealthy. There are some people who went down one road successfully and switched to another, but most wealthy people travel one road their whole lives, happily.

Becoming rich usually means doing good and often living an exciting life. You’ll see this beneficent effect repeatedly in people who changed the world for the better: Doing good while getting rich and enjoying their lives.

Some people profiled in this book are worth emulating. Others are (sometimes comical) examples of what not to do—but even the more comical individuals profiled have made big wealth.

Read The Ten Roads to Riches: The Ways the Wealthy Got There (And How You Can Too!) today to see which is right for you. Years of experience has allowed Ken Fisher to observe, and now share, what he learned with you.

Torie
On the Road to Riches