Remember when you were young your parents would tell you to always look neat and smart? Even at a young age, you were beginning to learn some basic lessons in marketing yourself. Back then, your parents were teaching you that looking neat and smart creates a positive first impression so vital to your success.

However, as you grew older and wiser, and life became a lot more complicated, looking neat and smart, while still vital, is no longer adequate. Whether applying for a job, meeting with a business client, winning the heart of that very special someone, or running for public office, you need to be effective in marketing yourself to win.

Here are five effective tips you may find helpful in marketing yourself:

1. Always look neat and smart:
As a tribute to parents who have always worked hard for your success, looking neat and smart will always be on top of this list. People will always gravitate towards a winner. If you look like a winner and smell like a winner, people will treat you like a winner. And you yourself will certainly start feeling like a winner. High profile politicians and business icons who have the money even hire the services of an image consultant just so they would have that winning advantage.

2. Appear bigger than you actually are:
Oftentimes, size does matter. Again, this boils down to people wanting to be with or work with winners. There seems to be this accepted mindset, actually a misconception, that winners should be big. This is why you see small local businesses adopting fancy multinational-sounding business names to make their small business appear globally big. Or they would have their business stationery printed with the flags of several countries to imply they have multinational affiliates. Maybe they do. Maybe they don’t. But they certainly look big. Having a virtual office “staff” makes you look big, too, even though your “staff” could be just your mother, sister or your wife. In Rich Dad, Poor Dad, Robert Kiyosaki refers to his cat as his “business partner” whenever he has to enter into a contract subject to the approval of his “business partner”. Business Process Outsourcing and Contact Centers are there to create an impression that you have a big business. A business website is a very effective platform for marketing yourself as your website exposes your small business to a global market.

3. Highlight your achievements:
So what if you don’t have a Ph.D. on your resume? Or if you are just a start up business with very little credentials to show off? Do not dwell on what you do not have. Instead, focus on the benefits you can offer with what you do have and highlight these benefits when marketing yourself. Remember that almost all big industry players started out small at some point in time and were given the opportunity to grow.

4. Be a wide reader, research a lot:
Saying the right things at the right time leaves a very positive impression when marketing yourself in front of your business clients or when applying for a job. Reading and researching on a wide variety of topics gives you a wealth of information that you will find tremendously helpful during business negotiations or job interviews. Sometimes, just one brilliant remark can be all it takes to break the ice or seal the deal. In election debates, the candidate who gives the more intelligent, more relevant answers usually gets the votes. When marketing yourself, it is not enough to just look smart, you also have to talk smart.

5. Be multi-lingual and multi-cultural:
In today’s global economy, marketing yourself often requires the ability to speak several languages and be sensitive to diversities in cultures and traditions. Showing your clients you have taken extra efforts to learn about their language and culture earns you their respect and that all-important positive first impression. You can also get a lot of referrals from these clients as they usually are clannish and closely-knit.

A bounty of opportunities await you if you are effective in marketing yourself. You need to constantly keep your best foot forward, highlight your achievements, be sensitive to your markets’ needs, and always have that winning positive first impression.

Our minds have a default setting when it comes to pain and discomfort. When push comes to shove, it doesn’t take much to turn us into babies. Very often, at the first signs of difficulty, our brains begin sending “Turn back” signals.

For example, when trying a new work-out or some activity that we’re unfamiliar with, quite often, we give up before we’re really at our physical “Go no further” point. Think of something simple like bench-pressing for example. It’s not uncommon for a first-time lifter to feel pumped out on very low weight, only to find a very rapid progression through heavier weights in successive work-outs.

What’s the logic behind this progression?

It takes a while to get to real gains through muscle-building. The difference is determination, and learning exactly what the signs of discomfort really mean. If you’re not used to jogging, you might feel a bit tired after the first 10 minutes of a run. That’s a long way off your real “tired” level though.

The process behind this is actually more psychological than physical. As human beings, we have a low cut-off switch when it comes to discomfort. This goes for emotional stress as well as physical. And the best way to learn to push through pain (in the context of a work-out or otherwise) is to uncouple the links we draw between “I feel uncomfortable” and “I can’t go on”.

It’s normal to feel a bit winded after the first 10 minutes of a run. It’s also normal to begin feeling a little pumped out when lifting weights, kicking the bag or doing pad-work. The key is to disrupt the idea that discomfort = your can’t go on point.

If you just continue through the discomfort, you’ll find you can train your brain to listen more accurately to the body, and to “give up” only when you’re really tired.

For example, if you’re used to only being able to run 20 minutes, force yourself to do 30 minutes. It doesn’t matter how slow you run. Just do it. If you can do 30 push-ups, make yourself do 35. The essence is simply to push the barriers of what your brain “thinks” is possible. You’ll find that often, once the initial barrier is broken, successive personal best performances get easier.

Eventually, you’ll find your body – not your mind – is holding you back. And that’s exactly what you want!